The “ASK” is not as simple as A + B, but…
As long-time fundraisers, we know that the basics are, well, basic. But from time-to-time we come across articles that really capture things we know lead to fundraising success; and we try to share those with you.
We have long taught the art and science of developing the correct ask amount; as well as dissuading the fear of losing the donor.
In his recent article “Help! How Much Should I Ask this Donor For?” Joe Garecht does a good job capturing the truths and dispelling the myths that have for years haunted fundraisers – beginners and seasons pros alike.
http://www.thefundraisingauthority.com/strategy-and-planning/how-much-to-ask-for/
