The “ASK” is not as simple as A + B, but …

Fundraising keyThe “ASK” is not as simple as A + B, but…

As long-time fundraisers, we know that the basics are, well, basic.   But from time-to-time we come across articles that really capture things we know lead to fundraising success; and we try to share those with you. 

We have long taught the art and science of developing the correct ask amount; as well as dissuading the fear of losing the donor.

In his recent article “Help!  How Much Should I Ask this Donor For?” Joe Garecht does a good job capturing the truths and dispelling the myths that have for years haunted fundraisers – beginners and seasons pros alike.    


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